Digital Marketing Beginner

The topics of digital marketing and dating relationships
are too broad and vast to recommend a course about.

This is because there are too many things to know and
you can't get all that knowledge from one source.

If you start taking courses, you will probably be taking
one course after the other, and never working on your
business.

I recommend that you drive on with what you already
know, and read books, watch tutorial videos, etc., as
you go along over time.

Then if you need to know more about a certain topic
you can take a sales funnel course or a romance
course, or whatever the topic is.

You can find those sorts of subjects covered at Udemy
or any of the other online course platforms.

As to price, there are courses that teach methods on
making millions of dollars, and people pay tens of
thousands for those. Only you can determine what
gaining a particular knowledge is worth to you.

Can I ask why dating/relationships?

If you are searching for advice and tips on dating and relationship niches search on YouTube and Google ,there is lots of pod cast and content to read and listen to .

You might also want to start a YouTube channel to help build awareness about yourself as well

So there are kinda 2 paths you can take... You can go the content creation path, creating content around your topic and through those channels promote and sell your e-book, or you can run Ads send that traffic to a lander and obtain an email address and from there you send e-mails with the offer for the book.

I would say ultimately you would want to do both - very much the same... one uses content as the traffic source and the other uses Ads.

Ok so where to learn all of this stuff? if the answer to that question was easy and identifiable, it would have already been posted for you on this thread. To my knowledge there is not a course that will run you from A to Z on any topic... except maybe my eBay thread ( https://www.warriorforum.com/warrior...days-ebay.html ) a shameless plug, sorry.

If you happen to read through some of that thread, you will see i discuss things like traffic - the wonder of eBay is that already exists ) and the 3 primary elements of any and every sales ad, and page on the internet. you Have a Title, or headline, you have a Price, and you have an image.

To break this down and make the point... say Google Ads - literally a headline. Google search results - You will have possibly 2 elements a headline/Title, and the price. Go look at Amazon, eBay, Etsy, Walmart etc and you will see all 3 elements present ( Title, Image Price ) Facebook marketplace again all 3... ads on facebook can and should very much again be all 3. Pinterest - will have all 3. A landing page ( where most often people are trading a free report for exchange for your e-mail address - will at the very least have 2 of these elements ( Title and Image ) and something like a sales page will have all 3 elements.

Hopefully you are starting to understand the vale in learning anything and everything you can about these elements - and again shamelessly plugging my eBay thread does go over many of the specifics on each of these.

Success in ANY and every online business is TRAFFIC - and to say just that.. is a semi false statement. All Traffic is not created equal. There are probably more.. but at a very minimum there are 2 types of traffic, there is traffic for the sake of traffic, and there is "Targeted Traffic" YOU want to learn about "Targeted Traffic" meaning traffic that is looking specifically for what it is you are offering. Trying to sell a dating e-book on a Facebook Group for dog lovers is obviously not a good fit.

The next element is learning to "Convert" There is a whole segment of study for this, CRO ( Conversion Rate Optimization )... so In the standard Ad, Lander, Offer scenario there are at a minimum 5 conversions that have to take place. Getting someone to click on your link ( a conversion ) Getting someone to enter an e-mail address ( a conversion ) getting someone to open the e-mail you just sent after they enter their e-mail ( a conversion ) getting someone to click the link in that e-mail to the page you are going to sell them the thing ( a conversion ) and lastly the actual buying of the thing ( the only step in the process that most people will call a conversion )

Each step along the path to a sale is different in approach - meaning what you might do with an ad, is different than what will work on a sales page - there is however a consistent element through out the process of 5 micro conversions to getting the final conversion the Sale... and that is consistency of context, and I would discuss consistency of headline from start to finish.

If you Ad headline says " Learn 5 dating tricks " the headline for the landing page that goes to had better say " Learn 5 Dating Tricks ) and when they get the thing that is the exchange for their e-mail - it had better deliver 5 dating tricks.

I would say the quickest way to learn this stuff.. set up an e-mail address and start looking for offers for the same type of product you want to sell ( dating ) and get on their mailing lists - -take the information I just gave you ( context and consistency ) and see how they do... read the e-mails... Specifically the titles of the e-mails ( again one of the 3 primary elements ) do they deliver... was what they offered and what the deliver same in Context... how are they getting you to the sales page - is that language the same as once you get to the sales page? Are they just bombing you with buy now buy now buy now... or is there some sort of value in the e-mails.

Start with YOUR potential niche and sign up to many... you will very quickly see what are bad Practices, and what could potentially be good practices - and trust me it will be that obvious.

NEXT you want to start looking at other niches - regardless of niche the same 3 elements apply.. and the same practices and mechanics remain the same - get a even broader understanding of how the elements are used and how the mechanics work - and again you will find very poor sequences, and you might have the fortune of finding outstanding sequences - and again trust me when I say this, YOU WILL KNO the difference.

Do this for a month or so... Strat working on your e-book... determine if you want to go the content route or the ad route and start. Each and every step will have its own learning curve Learn it as you need it and not a moment sooner... first and foremost learn TRAFFIC - Regardless of all the other steps... no traffic and you will sell nothing.

I hope that Helps! and best of luck!

Use the "Quote" button so we can see who you're responding to.

Every offer needs two things:

Traffic and Conversion.

You need a way of getting eyeballs onto your offer.

Then you need a way of turning some of those people into buyers.

These are the basics, no matter what you're selling.

Selling pies? Go somewhere where there are lots of people, such as a fair or a farmers market. There's your traffic. Set up a booth with the pies and offer them for $20. That's your conversion method.

You could even divide some of the pies up into little bite samples and give those away, so people can get a taste that encourages them to buy a whole pie.

Selling relationship advice? Create a video course or a pdf report and put it as an offer on Clickbank. That's a place where affiliate marketers go on the internet.

Or as another option, as Savidge said, create a bunch of content on a blog and attract people that way. Have the course or pdf up as an offer on the site to sell to people. They read the free stuff, discover that you know what you're talking about, and trust you enough to pay for the offer.

And yet another way. Pay for ads on Facebook. Bring people in 'hops' from the FB ad to your landing page, which could be on Clickfunnels or your own website, and make the offer there. Or have them opt in for some free warm up content, then make the offer for the paid program later.

Be thinking in terms of Traffic and Conversion. Where are the eyeballs going to come from? How am I going to help some of them turn into buyers? This is the foundation of marketing.

In any case, you will have to spend time analyzing future actions and your competitors, even if you undergo training, as mentioned above - "you need traffic and conversions", think before you do anything or spend money, HOW you will get traffic and evaluate it (from SEO advertising) and conversion, HOW do you make money from traffic? Study the competitors in your field before spending money on courses; you may abandon your idea.