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Looking For Advice !

by serafime vepkhvadze
12 replies
Hello everyone, I created a new SaaS that will be launched in 2-3 months. I need to start marketing now, but I'm not sure where to begin. I have defined my target audience, but I don't know which type of marketing will be best to start with on a low budget. What actions should I take?
#advice
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  • Profile picture of the author adeelshafiq
    I suggest you start marketing using email marketing. This is the best way to reach potential users. You can contact them directly and send your message directly. For email marketing, you need an email marketing tool like Mailchimp and Mumara. These are the best marketing tools. Mailchimp is expensive, so I would suggest you start from Mumara. If you feel your initial step is good, then you can move to MailChimp
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  • Profile picture of the author Monetize
    Originally Posted by serafime vepkhvadze View Post

    Hello everyone, I created a new SaaS that will be launched in 2-3 months. I need to start marketing now, but I'm not sure where to begin. I have defined my target audience, but I don't know which type of marketing will be best to start with on a low budget. What actions should I take?


    Congratulations, that is a big accomplishment!

    If you don't have an email list or traffic then you should sell it on an SAAS marketplace.

    You can Google and research those yourself.
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    Monetization Skool
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  • Profile picture of the author Tootsie68
    Start with content marketing like blogs or videos on platforms your audience uses, and leverage social media for promotion it's cost-effective and helps build engagement.
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  • Profile picture of the author Jamell
    Blogging and youtubing would be a great way to drive targeted leads and build awareness ahead of time .

    Do you have a face book fan page yet ?
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  • Profile picture of the author fareedisofficial
    I think google ads are great.
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  • Profile picture of the author Jamell
    You wouldn't know until you start and when you start you can measure the results . Youtubing and blogging
    would be 2 great ways to get geo targeted leads and build anticipation about your launch .
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  • Profile picture of the author Ihar Piatnitski
    Incentivize Word-of-Mouth. Offer discounts, extended free trials, or other incentives for customers who refer others to your SaaS.
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  • Profile picture of the author Variational Dog
    I'd suggest starting with SEO to optimize your website and content for search engines -- this is cost-effective and essential for long-term traffic. Also, consider a targeted PPC campaign; even a small budget can be effective if you target specific keywords that your audience uses to find services like yours.
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  • Profile picture of the author raynic
    You may want to have a look at Labnify email automation. They are upgrading their entire system by September 15, 2024 with discounts on top of that.

    What is your SaaS offering if you don't mind sharing?
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  • Profile picture of the author Gustaf
    Since you're on a low budget, start with organic and cost-effective marketing channels.

    Focus on building an online presence by creating valuable content related to your SaaS - blog posts, social media updates, and maybe even a few short videos. You could also engage in communities like Reddit or Facebook groups where your target audience hangs out, offering helpful advice without being overly promotional.

    Email marketing can work well too - consider building a list now with a lead magnet. Partnerships and collaborations with small influencers in your niche are also a low-cost way to gain exposure.

    Start small, stay consistent, and adjust based on what gains traction.
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