What are the key updates in Facebook Ads for 2025?

I did expect some updates with AI and targeting, but I didn't imagine the scope and impact. For instance, I noticed that detailed targeting exclusions were removed as of March/June 2025. I have been working on ad sets that relied heavily on exclusion logic, so this one change threw off a lot of my segmentation.

Also, I did see mention that Meta is expanding Special Ad Categories (like financial services) in 2025, which may force stricter rules for some verticals I advertise in.

On the creative side, I have been working with generative AI in my ad copies. I read about "AdLlama," a reinforcement-learning based text generator for ad copy, which reportedly improved CTR by around 6-7%.

But I didn't yet test it deeply in my campaigns, so I'm curious how reliable it is in real-world scaling.

I also caught wind that Meta is pushing harder on fully automated ads (AI managing creative + targeting) by 2026. That makes me wonder: are we already being nudged toward handing over more control to Meta's systems?

Another thing: I did hear about new ad formats announced at IAB NewFronts; for example, Partnership Ads (an ad with a brand partner in the header) and integrations with Facebook Live.

Plus, Meta is rolling out new settings like "format display options," "ad sequencing," and removing placements like "Facebook video feeds."

So my ask to the forum specialists:
What are the key changes in Facebook Ads for 2025 that I absolutely must adapt to, in targeting, formats, AI tools, and ad policy, and how are you adjusting your strategies?