The first thing I’d like to talk about with you today is a brick wall. Why a brick wall? Because when you think about it, it’s the perfect metaphor for internet marketing. Lots of bricks persistently stacked on top of each other until they eventually create a giant building. Remind you of anything? Isn’t everything in internet marketing a series of persistently done tasks that eventually bring great outcomes?


Well, there’s just one thing missing from our metaphor here…The...