It's amazing how many business owners I run into on a daily basis that insist on writing their own copy for their websites. Their predominant reason for doing so I suspect is the fact that since they are the ones who understand their business from the ground up they should also be the ones writing copy for it.

Without a doubt you probably know more about your business than any other person on the face of the planet, but that doesn't change the fact that a talented copywriter probably...