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Here's The Changes You Can Expect from Google This Summer

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Posted 18th May 2013 at 11:48 AM by mattlaclear

Where do you plan to spend the summer: up in the mountains, down at the beach or stuck in the computer room cleaning up your website?

In her helpful article, "Matt Cutts Talks SEO for Google: 9 Things You Should Expect this Summer," Jennifer Slegg summarizes a video in which one of Google's distinguished engineers kindly tells all interested parties which it is likely to be.

Batten Down the Hatches

Forewarned is forearmed, and if you know what's coming before it happens, the season might not be a total waste. Suffice it to say that each of Google's potential updates targets a specific area in which you'd better be sure that your site passes muster. You'll need to watch out for:

- A potentially nastier Penguin. Could anything be bigger, "badder" and tougher than its predecessor?

- A restriction on native advertising. If you must post ads on your website, this article tells you how you can do it and remain in Google's good graces.

- A crackdown on the use of some common and problematic keywords. Slegg gives you a few broad hints as to what these dicey search terms could be.

- Continued devaluation of sites that resort to buying links from blog networks.

- Increased focus on the value of a site's authority.

How Google Plans to Help You

Google's schemes aren't all nefarious. Some could actually prove beneficial. In the coming months, the search engine plans to delve more deeply into:

- Hacked site detection. Can a search engine identify a site that's been hacked? Google seems to think it can and would like to provide webmasters with that information.

- Taming of the Panda. Although Google is unlikely to ease up on its former restrictions, it might make an effort to find some value in sites that have recently felt the sting of its furry lash.

- Provision of webmaster tools. This generous addition should provide administrators and online producers with a clue or two as to what they're doing wrong while showing them some ways to get it right.

While nothing concerning Google is ever written in stone, it never hurts to hear these things from the mouths of its own engineers. By summarizing Matt Cutts' informative words, Slegg's article practically grants you fly-on-the-wall status.
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