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Here's The Changes You Can Expect from Google This Summer

Posted 18th May 2013 at 11:48 AM by mattlaclear

Where do you plan to spend the summer: up in the mountains, down at the beach or stuck in the computer room cleaning up your website?

In her helpful article, "Matt Cutts Talks SEO for Google: 9 Things You Should Expect this Summer," Jennifer Slegg summarizes a video in which one of Google's distinguished engineers kindly tells all interested parties which it is likely to be.

Batten Down the Hatches

Forewarned is forearmed, and if you know what's...
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Is the Google link farm penalizer at it again?

Posted 17th May 2013 at 07:32 PM by mattlaclear

Some webmasters feel that it is, and Barry Schwartz, author of "Did Google Just Penalize Another Link Network? SAPE Links," has his suspicions as well.

Although Google never does mention SAPE by name, it has made no secret of its plans for future downgrading of sites that deign to traffic with link farms in general. Many webmasters, particularly those of the Black Hat persuasion, have recently reported huge drops in page rank after having dealt with this one.
...
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Why Should I Care That My Site Is Not Currently Listed On Page One of Google?

Posted 15th March 2012 at 03:48 PM by mattlaclear

Many beginning businesses have trouble getting their sites to rank at the top of Google. They might rank at Page Five, but have trouble ranking for Page One. This is bound to cause serious problems for those businesses interested in gathering new customers. The reasons why are obvious. Without being on page one of Google, you lose the ability to gain organic traffic for your business.

In the world of search engine optimization, organic traffic refers to the number of hits a person gains...
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What the heck does on page optimization mean?

Posted 15th March 2012 at 03:47 PM by mattlaclear

Many business owners are intimidated when they hear the term “search engine optimization” While SEO can be a complex field, there are a few relatively easy techniques you can use to help earn your page a higher ranking in the search engines. One of these techniques is known as “on-page optimization.” Optimizing your page means making sure that all of your code is search engine friendly, all of your images load in the shortest amount of time possible and that your links are permanent....
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Why Should I List My Local Site On The Major Directories?

Posted 15th March 2012 at 03:41 PM by mattlaclear

In the world of search engine optimization, the goal is to get your local site listed on popular search engines which will in turn direct traffic to your site on certain keywords relevant to your website.

Why then, you may ask, is it important to list your site on a major online directory?

The World Wide Web is organized based on trust. Links from one site to another are virtual stamps of approval. A link from a highly regarded directory like the Yahoo! Directory or Dmoz...
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