Are you split testing ?

Split testing is an interesting way to tweak your pages for the maximum conversion yet many people don't do it.

When Split testing I change one item per test, per time....... then move on. Here is what I mean

First I Split test 2 headlines, pick the winner.....i Use the winner- Done!

(NB The winner is the one which gets the better conversion or the most optins)

Next
- I Split test 2 Subheadings...