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SPLIT TESTING - are you split testing ??

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Posted 3rd September 2014 at 01:32 PM by Matt Morgan

Are you split testing ?

Split testing is an interesting way to tweak your pages for the maximum conversion yet many people don't do it.

When Split testing I change one item per test, per time....... then move on. Here is what I mean

First I Split test 2 headlines, pick the winner.....i Use the winner- Done!

(NB The winner is the one which gets the better conversion or the most optins)

Next
- I Split test 2 Subheadings, Pick the winner.....I use the winner- Done!

Next
- I Split test 2 sales copy paragraphs/body, Pick the winner.....I use the winner- Done!

Next
- I Split test 2 pictures, Pick the winner.....I use the winner- Done!

So in each test I am just testing ONE THING per test/ per time.

This helps me fine tune a squeeze page to get the best conversion it can get.


The great advantage now is that there are tools which are out there which make it much easier compared to 10 years ago.

Split testing can have a huge impact on your results aswell, as you might have experienced.

Matt Morgan

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