If you ever plan on doing any persuading, this should help you. Are you familar with the three main persuasive writing techniques? Aristotle came up with these over twenty centuries ago, and what's amazing is they work just as well today.

Technique #1 is called ETHOS. This is all about the actual indvidual who is attempting to persuade, and their credibility and reputation. We are going to heed someone with strong credibility much more than someone without.

The second...