By targeting your market you bring in willing buyers. With an attention to delivering value, you remove barriers that hinder sales. Now you can market with DELIGHT!

1. Begin an Opt-In Mailing List
This is a favored method of many email marketers. Provide useful and free information people can really use, and at the same time offer services or products which cater to their needs.
To collect email addresses you can use a free cgi script, another increasingly popular...

Email marketing has become a preferential method of reaching consumers among U.S. businesses. In a survey by the Direct Marketing Association, two-thirds of companies say their sales increased in 2001 because of email marketing, and sixty-five percent credit emails as the most effective way to retain customers.

This recognition, coupled with e-mail’s cost-effectiveness as a marketing medium, make it an imperative customer acquisition and retention tool.
When marketing...