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BEST EMAIL MARKETING TECHNIQUES

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Posted 18th February 2009 at 08:01 AM by hama4live

By targeting your market you bring in willing buyers. With an attention to delivering value, you remove barriers that hinder sales. Now you can market with DELIGHT!

1. Begin an Opt-In Mailing List
This is a favored method of many email marketers. Provide useful and free information people can really use, and at the same time offer services or products which cater to their needs.
To collect email addresses you can use a free cgi script, another increasingly popular email collection technique is the "one-click" script from OptInAutoMator.com.
To send out your messages you can use programs that run on your computer or you can use an online service and avoid all the techie stuff. Programs such as GroupMail from WorldMerge by ColoradoSoft.com and Infacta.com are pefect for personalizing and sending mail from your computer. Topica.com and Dundee.net provide reliable online distribution service.

2. Submit Ads to Ezines
You can save some money and advertise in your own hand-picked ezines. There are literally thousands of ezines looking for advertisers, and if you've got the time to browse directories such as EzineAdAuction.com or EzineLocater.com, you're bound to find many ezines that target your market. Placing classified is very cost effective and if you choose well, you can see fantastic results.

3. Put Adverts in Email Newsletter Networks
They let you advertise in newsletters within their network. Some reputable networks include EzineAdHelper.com, PennMedia.com and ShagMail.com.

4. Rent-a-List
You can promote your business with a rented list. Reputable companies providing this service maintain only the email addresses of people who have agreed to receive commercial email. Renting a list can be quite expensive since you'll pay as much as 25 cents per address, however you can get some great results with a highly targeted list. Safe list sources include HTMail.com, and PostMasterDirect.com.

6. Write Articles and Publish Them
Many ezine publishers and site developers are hungry for good content. Some prime spots to promote your articles are IdeaMarketers.com, MakingProfit.com, and GoArticles.com. Joining a few article announcement lists from Groups.Yahoo.com is also an effective way to get published. Some popular lists include Article Announce, Free-Content, and Article Publisher.

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Osita Onwordi
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