There's a lot of debate on many forums about whether Twitter is really useful as a marketing tool or if it simply contributes to the level of social distraction that characterizes a lot of Web 2.0 applications.

I use Twitter in my marketing and I've found that the more well known a person is before using Twitter, the more followers they amass quickly as others want to connect with their celebrity. However, all is not lost for those of us who are working to become established and who...