Many people spend a lot of time online using their weblog or website as a primary means for keeping their followers updated and informed about the latest and greatest topics in their niche. They do reviews, make recommendations, provide helpful links to outstanding items of interest, and engage in dialogue with their readers via comments and email. They have a strong online voice but are they using that strength to fully expand the potential reach their voice could have beyond a primary weblog or...

Seems like a contradiction, doesn't it?

It's all about understanding your target audience and not getting caught up in the numbers game. I've had an internet marketing forum going for the past year focused on the Black online entrepreneur. It's free for all to join with the purpose of providing a space for networking and collaboration.

It's been successful and I've met some great new friends as a result of the effort; however, I've also had some folks join who have...

There's a lot of debate on many forums about whether Twitter is really useful as a marketing tool or if it simply contributes to the level of social distraction that characterizes a lot of Web 2.0 applications.

I use Twitter in my marketing and I've found that the more well known a person is before using Twitter, the more followers they amass quickly as others want to connect with their celebrity. However, all is not lost for those of us who are working to become established and who...