A WF member asked for reviews about his sales letter to sell an information product educating smokers about the dangers of smoking and their options for quitting.

In this example, I think we have a good demonstration of selling the problem but not selling the solution very well.

I panned the sales letter pretty hard, but had specific ideas about how to take a fresh approach. Here's the original thread so you can see my reviews and the other, mostly gentler, reviews....

In another review thread I participated in, this guy asked for copywriting advice in his very narrow niche. I think that what is actually needed is business development so that he has more ways to grow his business. So far, I've seen him reply to other reviewers but not yet to me; maybe he's working his way down the responses to his thread.

The sales letter is trying to get clients for personal trainers in one corner of one state. I think the business could be far more than that....