Earlier today, I was perusing my favourite sub-forum, Copywriting, and offered a few suggestions to a fellow Warrior who had asked for a critique. One of the issues that came up was that the sales letter, top to bottom, was written in English that was disjointed and far from fluent. The guy was selling an IM product, and the poor grammar and mistranslated colloquialisms killed his letter's readability and, probably, its credibility.

It doesn't have to be like this. I've seen firsthand...