First of all, I promised to give an example of how to properly get people to review my stuff. It's forthcoming... meaning I wanted to write it today but decided it was too much work and, therefore, I put it off to another day.

Second, I invite you to visit my (free) WSO here:

http://www.warriorforum.com/warrior-...-pre-sell.html

If you read the WSO and sign...

Ever bought any of John Carlton's stuff?

He'll send you the material and at the beginning of every binder there'll be 5 or so pages full of testimonials.

Polish, Schefren, Kilstein, not to mention a whole array of random unknown people -


Inspirational.

But why now? The sale is made already. The money's gone. Even *if* I was hugely...

Like 'Copywriting In The English', this entry is a spillover of thoughts in response to a post over on Copywriting. This time: 'Benefits of benefits', OP Kevin Birch.

To save you having to click over, Kevin asked for advice on turning features into benefits.

I said:

...

A while ago I posted here that I was working on a biz-op product. Well, much (much!) work later it's almost ready. It's going to be great. It's my biggest project to date - a $2,997 multimedia product.

It's a full home-study-course that teaches info-marketing from the ground up... complete with videos, manuals, checklists, templates and all that jazz.

I've also put together an awesome (even if I do say so myself) pre-sell, loaded with psychology and NLP.
...

I like logical fallacies. They're fun. You can do fun things with them. And I'll probably put some more of them up when I get round to it.

But logical and syllogistic fallacies are child's play when compared with the subject du jour - a set of psychological principles so effective at shortcutting the decision-making process...


Think I'm exaggerating? I'm not.

Let me back up here for a second and attack this...