Regardless of your chosen business model, content is likely your biggest time and planning investment. It makes sense to re-purpose your content strategically. By planning how you’re going to use, and reuse, each piece of content you create you maximize your return on investment. It’s good business sense!

Here are __ ways to re-purpose your content wisely.

#1 The most common use of content re-purposing is to rewrite articles for article marketing purposes.
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Jack Duncan recently released an application which mines Google Trends that unfortunately sold out quickly. Looking over some of his earlier material, I found this nice gem for searching Amazon wish lists:



This is a nice way to finding out the hot products in your niche.
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2 more amazon search tips
1.Find bestsellers in amazon in a price range.
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[This is Part 2 - for the 1st half please read Yahoo Site Explorer - Part 1]



Note that in the screenshot I've also pointed out the Remove Duplicates function. Now that we have our domains in a separate column we can choose to only have 1 row shown for each domain. This is basically because we only want to test out the viability of each domain for backlinking and only need...

A great way to get links is to actually find where other webmasters are going to drop links. Everyone's favorite tool seems to be Yahoo Site Explorer, especially since Yahoo seems to do a much better job than Google in recording backlinks. I came across a site that had thousands of backlinks today and wanted to share a good way of using Excel to get a usable backlink picture.

1. In your web explorations you might come across someone who looks to be doing some aggressive linkbuilding....

Buy Volvos. They’re Boxy
(But They’re Good).

A Crazy Lesson on Truth in Advertising

Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...