When looking for a "niche" should you go with something you are passionate about, or something you think you can make more money with?

Odds are, if you go with your passion and knowledge your content will be of high quality.

Go with a money niche and you may be outsourcing your content and getting back average, maybe even good quality. But it will not be excellent quality - the kind of quality needed to get lots of backlinks and high search rankings.
...

So after a self-imposed hiatus (and a banning... :-|)

I am back. I enrolled in graduate school to study internet marketing on a larger scale. I love it. This month is SEO.

I also have seen good progress on a site with 3 blogs that makes a sale on it's own like every other month. So proud of myself.

I want to have a good Internet Marketer meetup in NYC soon... that's where I'm at... who's down?!

Finding and hiring an outside firm or consultant for your SEO can be daunting. In today's marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you're running a business, you may not have the time.
So how do you determine if a firm is selling search marketing snake oil? To select the best organization, you should...