Information marketing is at it's simplest description “the procedure for selling information”. Which seems simple enough, correct? But how exactly does that work within the internet-based online business?
Well, to begin with, we should figure out what sort of information we are referring to here. Ordinarily, it is information which serves to educate and, hopefully address an issue that a potential consumer might be having.
I've just created a totally new online marketing website for country musicians, and well for anyone who wants to do music promotion online.
But becuase I love country music, I thought I would angle it towards country artists and then allow other artists to come and learn from it also.
I'm going to be posting on topics around social marketing and giving roadmaps on how musicians can use twitter, facebook and blogging to maximise their exposure and effectiveness online....