Google's Penguin update is also called Over optimization penalty update.

Today, we want to change gears a little and expound on the over-optimization penalty and linking.

By discovering what NOT to do, you can gain a better understanding of what TO do and find out specific SEO strategies that will make sense for your website.

As we usually say, no one knows Google’s exact algorithm or what Google is ready to penalize. All we can do is take what we...