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It’s time for show number 32 of the Content Champion podcast, and in this episode I’m delighted to be chatting about content marketing strategy planning with Matt Heinz of Heinz Marketing.

Matt has over 15 years’ experience in marketing, sales and business development – and his company excels at driving measurable results for clients who want more customers, higher revenue and lower costs.

To complement the last show on storylining, I thought it would be great...

The first time I heard the phrase content marketing, I thought, “Oh great. Another type of online marketing I have to worry about. What now?”

But after doing some research, I found that “content marketing” is just a new phrase for old ideas. Content marketing is nothing more than using entertaining, educational, or inspirational media to promote your business. Instead of selling directly, you’re simply communicating with your potential customers so they get to know your...

Building an optimal keyword list is a lot like shopping for the perfect pair of jeans. You can’t expect success right off the bat, but the more you experiment with different varieties, the closer you get to finding the best fit. Maybe you’ll even give that pair of crazy, acid wash cutoffs a shot in a moment of desperation, only to look in the mirror and say, “Damn. I look hot!”...

That last web site you visited to kill a few spare minutes may be really interesting, but it may also be your ticket to be inspired to advertise more efficaciously.

Regardless of how large or small your company is, and regardless of how old or new, you are able to only succeed if people learn about successes truthfully. Whether you need to do this through radio, television, the newspaper, person to person, or on the internet it's incredibly important to the prosperity of your company....