The Google display network enables you to advertise on relevant websites. It increases your reach through displaying your ad in multiple places rather than just in the SERPs. This sounds great on first appearance but do you really want to increase your reach?

Optimising an AdWords campaign is all about specifically limiting your audience in order to target only those who are most likely to convert. One of the greatest mistakes of a pay per click (PPC) campaign is trying to target...

Having been involved in the Professional Wrestling industry for many years, I’ve had the pleasure of booking legends like George “The Animal” Steele, Larry Zbyszko, Kamala The Ugandan Giant, Sherri Martel, Dusty Rhodes, Abdullah the Butcher, and countless other legendary Mat stars.
One thing you learn quickly in the rasslin’ business is

In order for the show to work, you have to have a heel and a babyface. For those in the dark, a heel is industry jargon for the “bad...