I am frequently asked to reveal the secrets of writing sales copy and I have often talked about the mechanics of writing an effective sales letter, but here I’d like to talk about the psychology behind the sales patter — essentially the key reason why any sales letter is successful or not.

All sales copy appeals to human nature on some level or another. We all have the same basic physical needs for food, clothing and shelter as well as the need for security. We have the social...

There is a perpetual stream of threads asking how to make money online without spending any money. I suspect the volume of these posts will dwindle now that the forum is no longer free to join, but the interest in the topic will remain.

After making repeated posts over the years about drop shipping as a solution, I finally created a WSO that goes through the ins and outs of drop shipping, based on experience, so that you get paid first from customers before spending a dime to get a...

For many years I have been selling supplements, beverages, skin-care products, information products and everything else you can imagine.

One of the common questions I get all the time is..."are you a chemist?" I laugh every time. So many people believe that creating great products to sell online and offline require some super human capabilities...it absolutely does not.

There is...for sure...a process you have to go through and it's way simpler than you would...

One of the biggest questions that online marketers have is "what the hell do I sell online?"

Well... if you are like 99.999999% of all internet marketers, you answer that with a resounding..."information products...dummy."

Let me tell you what my real life experience dictates: selling information products is great but selling a physical product is better. Or even better, sell both.

Things are changing and if you want to build a real...

Hello,
I am curious, do you ever think about selling something other than information products?

I have been a direct response marketer online and offline for many years and have sold both information product and physical products.

From my experience, selling products is more fun and made me a lot more money. There is something sexy about holding a product in your hand that you designed and named, trademarked and got to market. Plus, the big bonus of it being...