Egobait is an asset which is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured.

Everyone has an ego, even the most influential players in your industry, and provided you execute your egobait in a subtle fashion, you’ll escape being labelled a sycophant and scoop up a load of exposure, traffic and links in the process.

Even if the person knows what...

Well, I thought it might be about the right time to start this little dialogue with myself...

Hard to say what I want to write on this blog...maybe just a random "ideas" type of thing for the moment...just kind of a testing thing...