For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first. In order to make social media an effective lead generation machine, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc.

The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to...

How do you reach your market?

Social media is by far the most effective strategy. Get on Facebook, Linkedin, Twitter, and Youtube.

One of the best ways to reach your market is by creating a video that could go viral. You can do this on Youtube.

Getting an article or a blog to rank on Google is getting to be nearly impossible. And you may have noticed that Google search results now return a blend of articles and videos. It is actually easier to rank...