Writing Newsletters – Tricks of the Trade

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.

Television, radio, and print advertising...

12 Golden Ezine Publishing Tips

1. Post testimonials for your ezine on your site.

You'll be able to increase your ezine's credibility by sharing how your ezine has benefited your readers.

2. Include a few testimonials for your business in
each issue.

In addition, to using testimonials for your ezine, use testimonials for your products within your ezine that share your customers' favorable feedback.

3. Write articles.
...

80% of Your Results Come from 20% of Your Work...

In my 15+ years online I feel as if most big SEO firms are going the way of "confuse and conquer" to easily cajole mentally teetering clients into their funnels. Even though SEO can be a complex discussion, the basic elements are the same.

Most SEO'ers talk about what's in the 80% and not the 20% (the part that actually delivers). The 20% is 80% of what you need to rank high and even hit page one (I should know)....