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Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why, answer this question: How do you usually access the Internet?
If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near universal WiFi and the affordability of mobile access devices, most web users today are accessing their favorite sites and pages...

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.
If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels,...