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Here’s the secret successful marketers know: customers don’t buy a product. They buy you.

Your personality.

Your experience.

The unique qualities only you possess.

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways....

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.

As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales letter?

Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? ...

Storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting...

In every service provider/coach’s life, there comes a time when you simply have to raise your rates.

Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or certification. Or maybe you just want to attract a higher caliber of client.

Whatever the reason, it pays to have a plan in place before you make your big announcement. Here’s where to start.

First, take a look...