It’s happened to every coach and service provider at one time or another—probably more than once.

You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.”

What do you do?

For a lot of service providers, their first response is to lower their rate. After all, they reason, she really does need my help. Plus they’ll talk about me with their friends, and refer business to...

Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?
It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.

It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
...

It might just be the most stressful decision you ever have to make: what to charge?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.

And what about all those other questions? Creating a solid pricing structure requires you...

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It's no secret that the use of video marketing is on the rise and it’s certainly a tactic you should include in your playbook. With the fact that YouTube is now the second largest search engine on the web, it has the value to take the front-runner position in your marketing plan.

You can even say video and marketing is just like peanut butter and jelly. According to Hubspot, 76.5% of marketers and small business owners in an Animoto survey who have used video marketing said video...