3 Principles for

More Effective

Web Ad Design

First, your web ads must have content that matters to the target. Nothing is more important than a message that is fundamentally a mirror in which the target will recognize himself. Once that is done you have activated their imagination.

Second, the presentation of the ad must be compelling, as well. Simplicity of presentation is critical, as well as visual difference.
My job is to create...

I really don't see much around on split testing craigslist ads.
What a shame. Many people create an ad and leave it at that. As if you know what is going to work.

The big guys in the print world have been split testing for decades to find out which headline, which bodycopy, which graphics work best. What makes the internet any different?

When I am creating new image ads for clients that post on craigslist, backpage, kijji etc. I strongly encourage them to split...