So much rhetoric in those typical "making money online" discussions seems to focus only on skillful methods to attract new customers. Too much reliance on the front-end process means you are neglecting the necessary follow through, namely that your company must keep those customers in order to increase the business.

I'm a big fan of Philip Kotler. I want to use this blog to share more of the wisdom from my MBA program at Keller Graduate School of Management. So here are...

No, this is not a blog post about Amway. But that would be funny if they did domain registrations.

Someone in the WF discussion forum asked a question about buying domains, and I wanted to expand upon the answer I gave earlier.

Okay, here's a bigger discount. This is just a suggestion, but you can use a layered approach.

1. You already mentioned the Godaddy discount

...

Referral income

You are the middleman, and you earn money by referring customers to others. This method gets a bad reputation from others who are more experienced with selling their own products and services directly. Why? Because the finder's fee is so small compared to selling stuff on your own. But don't let that stop you from getting started. Today you are earning pennies, but tomorrow you are earning dollars and beyond!

Too much hype I suppose. But you really...

Market research/information

Do you run a website or blog with content that is especially interesting to a certain target market? If so you can easily make more money by charging for access to view your market intelligence data. One example is to rotate a fresh list of content each day, but if anyone wants to view something older, you can charge a small fee to access the archives. I've seen this method used a lot by online newspapers.

Another idea is really something...

Transaction commissions and fees

The famous example we can probably all relate to is eBay. The company makes billions of dollars on tiny fees charged on each transaction when you setup an auction, and again when you finally sell your item. But how can you apply this idea for your own purposes?

Let's start on a smaller, local level with my wife's example. She teaches music lessons and many times answers questions from parents about what kind of instrument they should...