Whats with Google and FTC
Posted 25th June 2011 at 05:37 AM by azmanar
Hi,
About the G-FTC situation, I think we already have all that we need to know being explained well by most Warriors in this thread.
I classify public perception towards G into 4.
Public perception (1) : reinforced after G SERPs gave them what they wanted. Or maybe they are the type of people who are easily satisfied by G's version of "relevancy".
Unfortunately, I'm one of those who never got the sort of SERP results I wanted from G. And I ... NEVER... got any satisfactory result even after the PANDA UPDATE, which is supposedly to give better relevancy to users.
Instead, I got better results from Bing and Yahoo. A search in Wikipedia, About and other portals gave me better results. Maybe it's just me.
Public perception (2) : It is common for people easily satisfied with G SERPs to talk to their friends as well about G.
This must be viral marketing. Even if their friends were not into using G a lot for their work and play, they tend to believe what friends say. It is like an endorsement. And then they pass this on to others. Friends, friends of friends and friends of friends of friends etc etc.
If I were to use the 80:20 theory, I would say 80% of those who say G gives good SERPs are not really G users. They are friends of friends. Only 20 % are hardcore users.
Public perception (3) : if G gives good SERPs, other G apps must be good too.
I'd say this group of people as major G enthusiasts. They dig many G apps and make full use of them. Whatever results G apps and tools produced, are considered as defacto standards for them. They linked everything between apps with a single login. G is the world.
And these are the most vulnerable people much affected by G when she decides to dance, change or drop anything. G-loving IM'ers mostly will be affected.
Public perception (4) : G is becoming a monster just like others before it. We know how it goes. Get them hooked in large numbers. Get them addicted. Suck as much money from them. Then do whatever you want with them.
What is really going on in the Search Market?
The recent SE Competition shows that G controls 60% of the Search Market in the US. And Bing is climbing fast and growing, faster than Yahoo.
But Europeans seems to be in love with G. 90% searches in Spain use G. Other Euro folks 70% to 80%. Maybe their local searches bring about more relevant results than the US. Bing and Yahoo is also munching their way up.
Play Safe
1. Spread the risks. Avoid putting all the eggs in 1 basket. Otherwise, if G caused you to accidentally drop the basket, much will be broken.
2. Get out of the G cave sometimes. Get some fresh air. Expand your horizon. The world is bigger outside.
3. Marriage is a 2-way deal. So don't marry yourself to G. She can kick you out anytime she wants. Ban you forever.
4. Don't waste your time trying to support G against FTC. She's clever and cunning enough for anything. G don't even need your help at all.
5. THE LAW OF SUCCESS says. " Success often leads to arrogance, and arrogance to failure. ". If you see the symptom of arrogance, failure is imminent. And if you're in that tunnel, get out fast. Time to pay more attention to a couple of alternatives. And if the tunnel didn't collapse, fine. Use it while it last.
About the G-FTC situation, I think we already have all that we need to know being explained well by most Warriors in this thread.
I classify public perception towards G into 4.
Public perception (1) : reinforced after G SERPs gave them what they wanted. Or maybe they are the type of people who are easily satisfied by G's version of "relevancy".
Unfortunately, I'm one of those who never got the sort of SERP results I wanted from G. And I ... NEVER... got any satisfactory result even after the PANDA UPDATE, which is supposedly to give better relevancy to users.
Instead, I got better results from Bing and Yahoo. A search in Wikipedia, About and other portals gave me better results. Maybe it's just me.
Public perception (2) : It is common for people easily satisfied with G SERPs to talk to their friends as well about G.
This must be viral marketing. Even if their friends were not into using G a lot for their work and play, they tend to believe what friends say. It is like an endorsement. And then they pass this on to others. Friends, friends of friends and friends of friends of friends etc etc.
If I were to use the 80:20 theory, I would say 80% of those who say G gives good SERPs are not really G users. They are friends of friends. Only 20 % are hardcore users.
Public perception (3) : if G gives good SERPs, other G apps must be good too.
I'd say this group of people as major G enthusiasts. They dig many G apps and make full use of them. Whatever results G apps and tools produced, are considered as defacto standards for them. They linked everything between apps with a single login. G is the world.
And these are the most vulnerable people much affected by G when she decides to dance, change or drop anything. G-loving IM'ers mostly will be affected.
Public perception (4) : G is becoming a monster just like others before it. We know how it goes. Get them hooked in large numbers. Get them addicted. Suck as much money from them. Then do whatever you want with them.
What is really going on in the Search Market?
The recent SE Competition shows that G controls 60% of the Search Market in the US. And Bing is climbing fast and growing, faster than Yahoo.
But Europeans seems to be in love with G. 90% searches in Spain use G. Other Euro folks 70% to 80%. Maybe their local searches bring about more relevant results than the US. Bing and Yahoo is also munching their way up.
Play Safe
1. Spread the risks. Avoid putting all the eggs in 1 basket. Otherwise, if G caused you to accidentally drop the basket, much will be broken.
2. Get out of the G cave sometimes. Get some fresh air. Expand your horizon. The world is bigger outside.
3. Marriage is a 2-way deal. So don't marry yourself to G. She can kick you out anytime she wants. Ban you forever.
4. Don't waste your time trying to support G against FTC. She's clever and cunning enough for anything. G don't even need your help at all.
5. THE LAW OF SUCCESS says. " Success often leads to arrogance, and arrogance to failure. ". If you see the symptom of arrogance, failure is imminent. And if you're in that tunnel, get out fast. Time to pay more attention to a couple of alternatives. And if the tunnel didn't collapse, fine. Use it while it last.
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