The primary goal of a marketing team is to make sure that their ecommerce website has all the tools necessary to draw in customers, as opposed to scaring them way in the opposite direction. On paper, this sounds easy. Making ecommerce websites palatable and appealing to visitors is a steep challenge given the fact that Google rankings are in a state of constant change.

When you are developing an ecommerce website, there are plenty of errors that you can succumb to. Here are 5 of the...

Every branding campaign has to start with visibility. Today’s business organization uses a number of tools to get such brand visibility and their website is one of them. It is therefore extremely important to use the right set of technology and tactics to get high visibility for your website. One such strategy consists of SEO or search engine optimization.

There are quite a few aspects to keep in mind while building your website to be SEO friendly and one aspect is choosing...

Long has the debate raged about which is the better use of internet-marketing budget: paid-search initiatives or organic methods to gain new customers. PPC people generally feel the tools at their disposal are faster, more measurable, and therefore superior to organic, while SEO types insist that their techniques have more staying power and are more “honest” in the end. The truth is that there’s a place for each in any comprehensive marketing strategy and we’ll now explore some developments...

There are many ways in which people interact with the Internet. One of the biggest ‘tools’ offered by the Internet is search engine capabilities. And even though there are multiple choices in this category, according to many studies and statistics, Google rules the roost. One estimate puts Google’s market share; as far as search engines are concerned; at 67.5%. Small wonder then that most businesses pay a lot of attention to their search engine optimization strategy with specific regard to...

Every once in a while Google likes to change things up and release an update. These changes have a far reaching effect on the virtual world as website owners scramble to figure out how the change will impact the flow of traffic to their pages. The adorably named Penguin and Panda updates altered the search engine’s algorithm and changed the way some website owners optimise. If you want to get the best rank for your website, then you need to know what Penguin and Panda did and how to work with...