Here is your Google Adwords PPC Fact of the Day…

Changing a keyword from broad to exact match will not improve its Quality Score. With broad match, your ads may show on variations of your keywords.However, ad performance on these variations won’t affect your keywords’ Quality Scores.

For example, say your ad group contained the broad-matched keyword “resolution”. Your ad could potentially show when a user searched for new year’s resolution or conflict resolution,...

As we begin to face another year one thing that every affiliate marketer is doing is analyzing the programs they are involved in.

This is a good time to determine which programs are not performing properly and need to be replaced.

In this article let’s talk about a few tips to help you choose the best affiliate programs to represent in the coming year.

1. Google Trends is an interesting website where you can see what is going on in the marketplace. One...

Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts), whom we discussed here back in November.

According to AdMob’s November 2008 Mobile Metrics Report, Apple’s iPhone has the most significant WiFi usage, with 42% of worldwide ad requests and 19% of US requests coming in...

Why didn’t I think of this?

If you recall, a few weeks ago we discussed th viral footage of an angry Iraqi hurling footwear at George W. Bush. The video exploded onto the scene and was watched more than 5.5 million times.

Well, in an unbelievable turn of events, it’s now been turned into a video game…Sock and Awe. Wait, it gets better. It turns out the site has been sold for $7,818. It was purchased by British web services company Fubra…just four days after the site...

It looks as though Google is planning to monetize Google Friend Connect.

Insiders at Google are jokingly calling it “FriendSense”.

Like Adsense, Google plans to use Friend Connect as a framework to insert advertising onto third party websites.

Friend Connect was first confirmed in May 2008. Earlier this month it opened to all comers.

The product (see the video below) lets websites add social features to their website...

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