How to raise the perceived value of any product

How to raise the perceived value of any product

Hello Warriors,

The problem with many vendors today is that they don’t place a value on their creative’s, whether it is an e-Book or a full blown product or service.

You see this all the time with resell right products and un-fortunately private label rights.

The solution:

Sell your product like Claude Hopkins
The father of modern advertising, was a copywriter. Hopkins, was hired by Schlitz brewery to write a campaign for their beer. At the time they were 19th in sales compared to other breweries.

Claude wanted to take a tour of the brewery to see the process of making beer. What he was actually was doing is researching to find the perceived value of the product.

He found that many would like to know the process of beer making and that is what he did.

His ad campaign was about how Schlitz used the best experts that chose the very best or finest barley for beer making.

The purist water from mountain springs, and the most sanitary conditions for filtering and aging the beer.

His headline for one ad read: Perfection of 50 years: Back of each glass of Schlitz beer is an experience of fifty years.

How can this help you raise the perceived value of your product?

Let’s look at how some of the best product creators separated themselves from their competition and raised the perceived value of their product.

Allen Says: Allen wrote several e-Books and with each one he sold resell right to people who in turn would market his product and make 100% of the sale from each vendors websites.

Allen raised the perceived value of his creative’s by selling resell rights to others.

Now I don’t know the entire marketing strategy that Allen used, maybe he could leave a comment and explain how he did it.

Jimmy D. Brown: Jimmy bought resell right products and cleverly put them into a membership site where he created his own content and reports to sell those resell products.

He also peppered in affiliate links in a handy resource area. Jimmy’s membership site was “Profit Vaults”. For a time it was one of the top marketing membership sites on the Internet.

Claude, took Schlitz beer from number 19 to #1 in beer sales for over two decades.

Allen, and Jimmy, changed the way they packaged their products and raised the perceived value. Thus, making more from their own and rights products and turning them from ordinary to extraordinary.

All you have to do by taking a little bit of time and “put on your marketing glasses” as Gary Halbert would put it.

Let’s keep the ball rolling here, leave your best re-packaging story or even someone else’s story. Or just leave your comment or question below.

P.S. Learn more about the owner of Warrior forum, from his own idea's strategies and plans visit the "War Room" today!

Of course if you don't have a membership to the WR, let me tell ya, it would be the best money you spend this year.

It will absolutely blow your mind!