Gary Halberts 2 Step Formula for Million Dollar Copy Writing Success

Gary Halberts 2 Step Formula for Million Dollar Copy Writing Success

First off, before you begin reading this, I want to apologize to you, yes apologize. I am sorry that I wrote the post that started this freak'in "PM frenzy" that MattStevens,has clearly pointed out that I created here on warrior forum.
I should have known better.

I had spent the day cleaning, painting, decorating and installing my wife's new washer and dryer in the laundry room. It was after midnight when I posted and I wasn't in my right mind.
Actually it was pretty stupid, and after writing this formula out I know now that I am really stupidly retarded.

Why?

Because... I could have packaged this up in a nice product and sold it for ????? That my friend is up to you to decide after you finish reading.

Now I am going to ask you to do 2 things for me. I am going to post this article on my warrior forum blog for all the people that don't know how to get pm's or they can't get pm's. What I want you to do is click on my signature link and post a comment under this post. You can say anything that you want to say but the one thing that I want you to put in the comment area is how much you think this information is really worth to you? Or what would you trade for it?

The second thing I would like you to do is go into your control panel and friend me, that's it. I like to bounce Idea's off my friends when I am working on a product or copy writing idea. I would love to bounce idea's off of you. So, if you would like that sort of thing then friend me, if not don't.

True to my word, I am going to hand to you on a golden charger today, Gary Halberts 2 Step Formula for Million dollar Copy Writing Success.

I don't care how many books you've read, how many interviews you have listen too, or letters you've written. I'm willing to bet that you're one of the 99.8% of marketers and writers who don't really "Get" what makes true million-dollar copy, like that of Gary Halbert, Dan Kennedy, John Carlton and the few others of crazy Top Notch copy writing rebels that have the balls to create magnetic campaigns for their own products and more importantly someone else, that creates such a "Got to have it desire" with the buying public they are willing to take out third mortgage on their home, dip into their children's college fund, or even, almost... sell their souls to get what is pitch to them in print whether online or offline consistently.

That is "Million Dollar Copy Writing" and that my friend, is what I am going to try to drive into your head in the next few paragraphs.


By the way, even if you've written copy that has sold $1,000,000 or more
If you think about what you're about to read here and test it in your writing and marketing you may quickly become one of the 2% who really gets the "Big Idea".

Gary Halbert, was a thinker, a tinker of his own mind and others. He wasn't afraid to get his hands dirty either. He was a tester too. In my post I gave you two bullet points that true and reflect the weird mind of Halbert.
The first one about making $98,000 in a few short hours with a simple email, I heard "Gary" himself tell in an interview orchestrated by Micheal Fortain that he made after mailing his list. Right now I am on a new computer so, I haven't transferred my200 gigs of information and swipe files over yet, so I am playing this by memory, so I don't remember what kind of product he was offering.

The second bullet was totally true as well. The perfume was for "Tova Borgnine" and according to his son Bond Halbert, Gary was working on her campaign when he saw an ad for making your own perfume. When he found out the main ingredient for perfume and the scent that most women like he himself had a jeweler make a nice bottle for him and created his formula perfume for her.

Gary then wrote her campaign spending a few month in thought and a half a day writing the copy for the space ad that literally had the fire Marshall's and police department almost close down Tova's perfume debut.

You really couldn't make this stuff up.

The hotel I believe was the Ritz Carlton and Tova rented a hall that held 7,000 people and officials were sending thousands away after the hall was filled to capacity. It almost caused a riot. I might be wrong about the name of the hotel, like I said I am writiing this on the fly with none of my research in front of me to fall back on,so correct me if I am wrong here.

Gary had a 2 step process or formula for creating not only Million Dollar Ad Copy, but the 2 step process has nothing to do with writing. The writing process is secondary to these 2 skills you need to master.

Skill #1 The Marketers "Big Idea" Mindset: Listening intently to your client according to Gary, in his newsletter "The Big Idea," and from his son Bond, Gary, had had a child like interest in listening to his clients about there product. He would throw question after question until his client's life was about all suck out of him. Ok, that was a little intense, but he would have an all day long questions session hammering them about there product taking it apart to it's most basic elements and then try to figure out how to build it back.

Then he would dwell on all of the facts that he pulled from his clients and there begins the process of a million dollar copy writer's mindset. Gary would spend weeks in this process alone. He probably had several note books filled with idea's that he would play out in his mind, the perfect "money getting campaign".
Then Like Bond had said in one of his commentaries, Gary, would be doing something else like washing the dishes, when the Big Idea would strike. He would stop what he was doing and write the idea down. This process lead him to:

Step #2 Patience of a Million Dollar Copy Writer: It takes time to research. I should say it takes time and lot's of patience to research a product until you have extracted all of the nuggets and swept the dust fragments from the floor. You research like Gary did, until you knew that that pizza, wasn't just a pizza anymore, you now have in "conception" a pizza that is far tastier, with the freshest ingredients that this earth can produce, costing you far less than the pizza joint at the other end of the block.

So, what makes your pizza better than Moe's? It is not the ingredients, because Moe's has the same vendors as you do. It is not the special sauce your grandma Ida created either. What makes your pizza so much better, tastier, fresher, and cheaper than your competitors is your story. Yes, you need to find out or research your products history, digging deep until you find the big idea that will change your product from coal to a diamond.

I have seen many Copy writers, ask 10 questions about a persons product and come back a few days later with a sales letter in hand. Does the letter create sales. Yes, it probably does. However, does it create magnetic sales like Gary's campaign for Tova Borgnine did? The perfume that Halbert created for Tova, in 1982, was still selling on QVC a decade later. Can we say that about our products?

It is in these two area's, The Marketers "Big Idea" mindset and Patience of a Million Dollar Copy Writer that makes the difference between a mediocre copy writer and a Million dollar Copy Writer, or being the best of the best.

It isn't luck and it isn't being in the right place at the right time. Sir Gary of Halbert, has stated that if you learn how to write good copy it wouldn't matter what kind of economic upheavals you are in you, will always be able to make sales through copy writing. That isn't a direct quote by the way, just the way I framed it in my mind.

Like I have said, even veteran copy writers miss these two easy steps. It makes a world of difference.

So, how much is this worth to you?