Response to an offline marketing question

Bob-

First thanks so much for the question. I have never shown a sample of the website I am selling to a potential client. Why - cause they don't care about it.

When I talk with them I talk about the benefits of having a website, autoresponder, etc - not the mechanics of it.

Now what should you do if they want to see an example. Well then show them an example. It doesn't have to be yours. Have a few websites that different things you are selling them.

Have one that shows what an autoresponder is. So if they want to see one live show it to them. Sign up for a free email service and subscribe to their autoresponder and show them in real time.

My point is - it doesn't have to be your website. Find one you like, bookmark it etc and if they want see an example show them.

But if you talk about the benefits and not the mechanics of a site, you'll find your request for examples goes way down.

One more quick tip - take a couple of articles (not written by you) with the you to the meeting. You know ones that show that TV watching is down, newspapers are crashing, email is king, etc. You can show them the facts that aren't coming from you but creditable sources.



Hope that helps.

Tim