Landing Pages
Posted 6th May 2013 at 03:45 PM by Curtis Mitchell Rasmussen
All coaches need at least one landing page. We all click on landing pages to "get" something we want. Some people call them "squeeze pages" or "opt-in" or "sign-up" pages. Here are some tips I would give you to make sure yours works because with a good landing page and offer you can "convert" traffic of all kinds.
PS Without a landing page...well let's say that most coaches need one ASAP. My concern is that after building and analyzing dozens of landing pages that many of the canned ones you can buy with a package are almost worse than not having one at all:
• Use an OBVIOUS title / Headline that contains Hot Buttons and Keywords (not your company name!)
• Continue the message from the Anchor Text they clicked on to get to the landing page
• Make sure your design matches, visually, the message you were already conveying; think "domino effect"
• Keep things in a single column or two if you have a picture (on the left)
• Have a single, congruent call to action at the bottom
• Incent them taking that call to action by providing a “delighter” and “deadline”
• Eliminate distractions including any other choice, tab or menu
• Display important content above the fold (in fact have everything above the fold so that there are NO extra unnecessary moves or clicks required from the user!)
• Do a Persuasion Pattern analysis and include sweet tooth, blind spot and best fit language
• Load quickly
I'd be happy to explain what I mean by Persuasion Pattern(TM).
PS Without a landing page...well let's say that most coaches need one ASAP. My concern is that after building and analyzing dozens of landing pages that many of the canned ones you can buy with a package are almost worse than not having one at all:
• Use an OBVIOUS title / Headline that contains Hot Buttons and Keywords (not your company name!)
• Continue the message from the Anchor Text they clicked on to get to the landing page
• Make sure your design matches, visually, the message you were already conveying; think "domino effect"
• Keep things in a single column or two if you have a picture (on the left)
• Have a single, congruent call to action at the bottom
• Incent them taking that call to action by providing a “delighter” and “deadline”
• Eliminate distractions including any other choice, tab or menu
• Display important content above the fold (in fact have everything above the fold so that there are NO extra unnecessary moves or clicks required from the user!)
• Do a Persuasion Pattern analysis and include sweet tooth, blind spot and best fit language
• Load quickly
I'd be happy to explain what I mean by Persuasion Pattern(TM).
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