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Blogspot for Business- simple mistakes people make

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Posted 16th January 2009 at 03:35 AM by David

If you're going to use a Blogspot blog for business purposes here are common mistakes I often see when people ask me for a free SEO consultation.

You can use a blogspot blog for a stand alone business website but most of the time the reason for having a blogspot blog is to support an existing company website.

If the local competition does not know enough to capitalize on a blog, the net effect is that the existing company website will rank in Google and the Blog will rank as well. If done right you can fill up 3, 4 or more of the top ten spots for a given search term.

If you are taking up 4 slots and some generic directory is taking up 2 more that doesn't exactly leave your competition with much wiggle room!

A blog will get indexed much, much quicker than a conventional website because Google knows that blogs get updated frequently.

and there's the rub: Too often small businesses think of a company website as a "Fire and Forget" weapon. This is unfortunate. What's different about a blog is that you are EXPECTED to post FREQUENTLY or a blog isn't going to do your company much good.
  • Post at least twice a month (weekly is better)
  • When you run out of things to say post a picture with a caption
  • Use as many Google tools as are offered

The number one MOST common mistake is to "not inform Google" that you're a webmaster.

To get a blogger (blogspot) blog you have to have a Gmail account. The Webmaster Tools are something you're not going to see in a standard Google Account Page.

Why would Google obfuscate this?

Most bloggers are not webmasters, the whole point of blogging is that you don't NEED to be a webmaster to blog.

If you want something from Google, patronize Google's services:

www.google.com/webmasters/tools/

www.google.com/analytics/

Sign up for both of these. Once you've done this you've "hung out your shingle" and officially notified Google that you are a serious webmaster.
Posted in Blogging, Local SEO
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