How To Rank On Bing

Just read a great blog post from someone I follow regularly and actually get a lot of my market research ideas from. His name is Jonathan Ledger.

In his latest post he goes through his experience in getting ranked on Bing and I’d love to report my findings too.

1. Exact Name Domains – This is probably one of the oldest tricks out there in the search engine world. Funny enough, it still works well in some niche’s in Google, but it absolutely factors quite highly with Bing. Still!

Example of an exact domain: howtotrainyourdog.com. This is the main keyword you’re targeting that is also in your domain name.

I’ve got an offline cleaning company and have purchased all of the exact name domains that are related to my niche. Please bear in mind, I bought these 4 years ago and haven’t done any backlinking to them in a long time. Get this, they still rank in both Google and Bing. However, the moment my competitors catch on and start backlinking their sites I’ll know since I’ve got a Google alert set up on all of them. Not so important with Bing though. They still value exact domain names for search.

2. Editorial Links – This is a bit of a no-brainer since you should be doing this with all your content anyway. This is actually inserting links to internal pages within your sites, links within articles you’ve written and also article directories. This technique is not as effective with Google, but is still effective with Bing. Do this enough and they’ll reward you for it with rankings.

3. Jon mentions more content on your site than your competition and I’ve got to admit. I haven’t found this. A lot of my sites don’t have huge amounts of content and still rank really well in Bing. However, this is definitely niche specific and will change with each site you’re trying to promote.

So, don’t forget. Google isn’t the only search engine out there. Bing is fast becoming a major player too since it also powers Yahoo search.

What are your thoughts?