Many business owners don’t realize this but a blog can actually do so much for one’s marketing plan. A business blog has all the right tools to accomplish business marketing goals including building of brand, driving traffic to main website, attracting more potential customers, spreading the word about products and services, and many more. Here are some specific ways on how blogging can help in marketing.

SEO

Search engine optimization (SEO) refers to the strategic...

Do you think your business can survive without social media? It probably can. After all, way before the internet, businesses were doing just fine. BUT just because that is so, it doesn’t mean that you can overlook the great potential it can do for your company. Having online presence particularly on big social networks like Facebook, Twitter, or LinkedIn can do so much in building your brand, expanding your network, and increasing your sales. And a business owner, you don’t want to be contented...

An infographic on social media released by Convince & Convert revealed that 70 percent of businesses do not respond to Twitter customer complaints. A study published in Entrepreneur showed that only 29 percent of companies with active Twitter handles take the time to answer customer inquiries.

When confronted, these business owners have all sorts of alibis—lack of time, lack of budget to hire social media manager, fear of negative feedback, and so on. As a business owner, do...

How Can Tumblr Boost Your Business?
by Gary Messinger

Tumblr has only been around for six years but in that short span of time, it has already amassed a cult following that totals 86 million blogs, driving 18 billion page views every month. It’s one of those young social networks that have experienced remarkable growth. Who wouldn’t want to take advantage of that? If you’re eyeing Tumblr for your social media marketing plan, here’s everything that you need to know about...

Build a Strong Social Media Plan for Your Small Business
by Gary Messinger

Finally, you’ve realized the social media marketing isn’t just for corporations or multinational companies. It’s also for small businesses like yours. As a small business owner, you’ve always been concerned with the marketing budget. You don’t have as much as those huge companies. But that’s the beauty of social media marketing, it doesn’t come with a big price tag.

Now...