by Gary Messinger

It has been said many times before, social media has revolutionized the landscape of marketing, altering it’s very core—which is to spread message to people to achieve the ultimate goal of better business. Social media has made a lot of things easier for business owners from building brand identity and reaching out to customers to promoting products and services and generating higher leads. Indeed, it’s one of those things that your business can’t do without....

by Gary Messinger

In February 23, 2011, Google launched the Panda update, a major revamp in the search engine’s ranking algorithm that penalize websites for inferior quality. Two months later, it released Penguin, which penalize over-optimization and low quality links. SEO was never the same again.

Prior to these updates, the SEO industry was plagued with automated content and links, which today are no longer effective. Reports from Google Trends indicate a significant...

Do you know what happens if you decide to forgo content marketing? You’ll lose business to your competition! And we have numbers to prove our point. Consider these figures:

· People watch two billion videos on YouTube everyday
· There are over one billion active users on Facebook
· Tweets reach 50 million per day
· Every day, 200 million blogs are read on WordPress
· Companies that post regularly on their blogs get 55 percent more website traffic...

by Gary Messinger

A business blog is a marketing tool, a very effective one at that. It captures the interest of website visitors who want to learn more about a business and what it offers. It provides relevant, updated, and useful information that gives credibility to the business owner. It helps build a brand, and also give high-quality leads, which in turn become loyal customers. In short, a business can’t afford to forgo a blog.

Now, for a business blog to successfully...

by Gary Messinger

A savvy marketer knows that a solid online marketing plan won’t be successful without the use of videos. As you know, videos retain in the minds of potential customers more than text or photos. Of course, it’s never enough to just make a video and post it online. You have to make the right one that will go viral to get to as many potential customers as possible. Have you already made one for your business and you’re wondering why it hasn’t gone viral? Here...