To make your copywriting more effective and have your sales conversion continuously spike at the highest level, there are two important words that you should always include in your copywriting. In fact, they should be the stars of your copywriting.


YOU
Yes, You. The reader. It is extremely important that you focus your copywriting to your readers. Why are you writing an ad copy? Who are you writing the ad copy for? You are doing this because of the readers. Because...

Discipline works.
1. You must write your ad copy consistently.
2. Set your due dates and Complete it on time(even if you have to work weekends).
3. Do only quality content. Don’t settle for the second rate performance.
4. Sustain great pressure on professional standards. You can create great things when you are under pressure.
I love this quote by St Augustine about pressure:
“To be under pressure is inescapable. Pressure takes place through all...

Copywriters need to be creative and conversational. They need to maintain a smooth flow of facts and information throughout the ad copy in a way that could easily be understood by the average reader.

On the other hand, there are times when you also need to sound smart. This is important if you want your readers to take you seriously. By writing smart, you will also be able to easily gain the respect and trust of your readers and potential buyers.

Writing smart is not...