Recently, I rallied five of the industry’s top thought leaders to devise the second edition of the CRM Next 5 in 5 report by Software Advice, a CRM systems reviewer. The report lists five technologies that will change customer relationship management in the next five years.

In the 2012 installment, our group talked a lot about advances in Big Data, Social and Mobile. The same themes were repeated this year, but the specific ways each is applied in the CRM context has evolved. ...

Finding the right SEO tactics, and implementing them correctly, without fear of negative SEO and non-existent rankings can be difficult as Google rolls out its updates. From basic things like writing title tags to more complex things like content syndication and outreach, the way in which we carry out SEO techniques all adds up to decide our website rankings.

See part one of the SEO guide at Nebstone, where you'll find a few tips on how to carry out effective, worry-free SEO as well...

While it is an interesting subject, raised in numerous articles, it is worth questioning what we mean by ‘keywords are dead’, and whether it really just refers to the demise of standard SEO practices. After all it’s easy to get carried away with dramatic phrases which can unfortunately get out of hand and be interpreted in the wrong way.

Read more at Nebstone Keywords are dead: A Stirring yet Mythical Idea

At present Google Alerts is a well-known, free application which allows you to keep track of keyword mentions on the web – it’s certainly a useful application but there is now a new solution known as ‘Mention’ which is taking the Social Media world by storm.

Read on... Hot Topics in Social Media - Mention

The Google display network enables you to advertise on relevant websites. It increases your reach through displaying your ad in multiple places rather than just in the SERPs. This sounds great on first appearance but do you really want to increase your reach?

Optimising an AdWords campaign is all about specifically limiting your audience in order to target only those who are most likely to convert. One of the greatest mistakes of a pay per click (PPC) campaign is trying to target...