Knowing the best search engine optimisation practices is becoming ever more important, not only so you can rank highly, but also to make sure you're not getting penalised by Google and their negative SEO regime.

Getting things wrong isn't just a waste of time anymore but also a potential end to your website's high rankings.

Come and take the SEO Survey at Nebstone and find out what you could be doing better...

Deciding what SEO keyword tools you need for your keyword research can be difficult with so many different tools and opinions out there. But its really quite simple when you break down what you need to find out.

• Competition
• Relevance
• Search frequency

These are the three main things you need to know about any keyphrase you are planning on targeting. While many suggest you need to use paid SEO tools to do this, it can be done very well just using a couple of free tools.
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Getting fiddly yet simple things done like creating favicon icons, printing a collection of images, or sending bulk emails can be troublesome. That's why Nebstone has created a few simple tools to help with everyday tasks and are happy to share them with anyone who thinks they’d find them useful!

You can go to Nebstone's free web tools page and make use of the tools as you please.

Newly developed tools will be added on Nebstone when other finicky problems are found...

After the recent Google Penguin update and the introduction of negative SEO, over-optimisation and mass poor quality link-building has become the bane of SEO specialists. Here I list 5 key things to avoid now Google has become so unforgiving.

1) Backlinking from sites you own yourself.

Google doesn't like to be tricked, and if it thinks you're just building websites to create backlinks from, then you're going to be penalised. Don't think simply changing IP addresses...