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5 Basic Link Building Tips to Help Boost Your Business

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Posted 26th April 2012 at 08:31 PM by GT

5 Basic Link Building Tips to Help Boost Your Business

Recent search engine updates have made it increasingly difficult to know exactly which optimization practices an Internet Marketer should focus on, but sticking with the basics is always good, so here are five basic link building tips to help boost your online business.

Before I list the tips, let me first emphasize the importance of always working to get a good variety of different types of backlinks because the Google search engine is watching sites very closely to see whether or not the backlink profile of the site appears sufficiently “natural”.

You can read more about each of the following five tips in my website blog post, Things to Remember When Building Backlinks, but here is the overview:

First: This should be apparent to all marketers, but links from high quality sites usually carry more weight and have more value.

Second: You will see that some websites try to jam as many banner ads and text links onto a web page as they can, but the thing is, the more outbound links on a page, the less value you will get from having your link there. Watch for that.

Third: The more backlinks you can get – especially higher quality backlinks – the better. How many do you need? Basically, you need more links than the site that is sitting at the top of the search results for your keyword. That is, if you expect to ever rank ahead of them.

Fourth: As mentioned earlier, aim for a variety of backlinks in order to develop a more natural looking backlink profile.

Fifth: Whenever and wherever you can, try to use your keywords in the anchor text of your backlinks. Use the keywords for the page that the link points to.

Those are the five basic link building tips recommended to help Internet Marketers boost their business. Use these tips to guide you whenever you are applying any of your favourite backlink building methods.

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For more on this topic, read my blog post, Things to Remember When Building Backlinks

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