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5 Strategies To Decrease Shopping Cart Abandonment - PART 1

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Posted 13th July 2015 at 01:03 PM by HanifQ
Updated 15th July 2015 at 10:50 AM by HanifQ

If you own an online store or internet business, then you are no stranger to the problem of shopping cart abandonment. The main difference between the real world and the internet, is that shoppers in the real world are less likely to fill their shopping cart and then abandon it and walk out the store. However, when it comes to online stores, many people simply toss an item in their virtual shopping basket with the click of a button, because it is so easy to do so. Then, they may decide that they don't want to buy at that moment and they simply abandon the shopping cart and exit your website. This is due to the nature of the internet since people can easily and anonymously window shop online, which doesn't provide any "pressure" to check out.

This phenomenon has been well documented and according to the Baymard institute, the typical shopping cart abandonment rate is a whopping 67.45%. This is no small number and as a result, it shows how many sales are being left on the table. As a result, if you want to make your online store more profitable, you will need to find ways to decrease your shopping cart abandonment percentage. In this article, we will be looking at a few ways you can do just that.

Be Transparent With Fees & Get Cheaper Shipping

One of the main reasons why people end up abandoning their shopping carts is because of the hidden fees and costs that come up when they move onto the online checkout process. If this happens in your online store, then you should think about how it feels from your customer's point of view. No one likes to be surprised by hidden costs, so make sure to be transparent about all fees.

If you also have a high cost of shipping for your products, then this is another reason why people may be abandoning their shopping cart. Therefore, you should definitely try to find cheaper shipping alternatives so that more people buy your products and successfully check out.

A great training course on profiting from online stores is the eCom Experts Academy.
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