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Google Adwords Quality Score - Busting "Bid High and Get High Quality Score" Myth

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Posted 9th February 2010 at 07:29 AM by Jag82

If you do Adwords campaign, you will want to do your utmost to get good quality score.

Because with a good quality score, you can lower your cost per click (CPC) and increase the probability of you getting a higher ad rank.

Generally, the quality score is affected by 3 main factors:
  • Click through rate (CTR)
  • Relevancy
  • Quality of landing page
Among the 3, CTR carries the highest weight in the determination of your quality score.

Now, in the quest to get high CTR, there is a mistaken myth that perpetuate among many Adwords marketers.

And that is if you were to put in a bigger bid, you will rank higher. And with a higher ad rank, you will tend to get more clicks and obtain a higher CTR. As a result of a higher CTR, your quality score will also increase.

Sound correct?

Well, actually this is not case.

The amount your bid is completely independent of your quality score.

You can bid high and still get a poor score. On the flip side, you can get a high quality score even though your bid is low.

I understand you may be thinking that a high ad rank due to a high bid should get you a good quality score by virtue of a high CTR.

But this is not how Google works.

Google recognizes that ads in higher ranking tend to get higher CTR than ads in lower rank.

In order to calculate a fair and precise quality score, the quality score is normalized so as to remove the influence of ad position on the CTR.


If you want to get high quality score, focus on producing more relevant and compelling ads.

Google wants a better user experience for their users. And if you can provide quality ads, they will reward you with a better quality score.


Getting high quality score
is easier than you think! You just need to know the right strategies. Find them here:
Get Great Adwords Quality Score - FAST!
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