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Advantages of Newspaper Ads

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Posted 16th November 2011 at 07:22 PM by jaiganeshv

Advantages of Newspaper Ads:
✔ Newspaper allows you to reach possible non-readers who might be part of your secondary target audience.

✔ Tends to be cheaper than other media, depending on a number of variables.

✔ Newspaper ads are easier to produce, and thus less costly. A TV ad, for example, may require special effects, actors and video footage, etc.

✔ Newspaper is good for repeat exposure, a vital element of effective advertising. Readers need to see something an average of six to eight times before they "see" an ad or respond to it.

✔ Newspaper can reach people who otherwise have little access to other media.

✔ Many people buy newspaper not for the news, but to find out what's on sale today, or what's happening today. Movie ads are a prime example.

✔ They have better local market penetration than magazines.

✔ You have more options in terms of space and unusual ad configurations.

✔ You can use dealer listings.

The author blogs at tuna steak recipe and fun justin bieber quizzes
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  1. New Comment
    jaiganeshv's Avatar
    Unless you try and test diff advertising methods and see which works for you, your campaign istn as effective as you think..

    Google Adwords promotional code
    Posted 13th January 2012 at 08:01 AM by jaiganeshv jaiganeshv is offline

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